Director of Revenue Operations · Salt Security

I help companies scale
their go-to-market.

For eight years I've led the strategy and operations behind high-growth SaaS — building and running global teams, sharpening how the whole business works, and making everyone in the organization measurably more effective.

What I do

What I do.

01
Strategy & growth

Setting go-to-market strategy and deciding where the business should focus next — segmentation, territory and funnel design, pricing, and the priorities leadership steers by.

02
Scaling teams & operations

Hiring, building and leading global teams, and designing the compensation, processes and operating rhythm that make an entire organization more efficient and effective.

03
AI & automation

Leading AI adoption across go-to-market — agents and automations that lift everyone's productivity. Recently founded OscarAI, a semi-autonomous prospecting agent.

ToolsSalesforce · SQL · monday.com · n8n & Relevance · Claude & Cursor · financial modeling & analytics

Track record

Where I've been.

2026 — now
Director of Revenue Operations
Salt Security

Leading the Revenue Operations department — owning GTM strategy, business operations, company-wide initiatives and the AI GTM transformation.

2025 — 2026
AI GTM Domain Lead
monday.com

Founded OscarAI, a semi-autonomous prospecting agent, and acted as an internal AI champion — shaping how the company built and adopted AI across go-to-market.

2023 — 2025
Regional Director, Revenue Operations
monday.com · New York

Hired and led the RevOps and analytics teams for North America, partnering with the GM on regional strategy. Designed the territories, comp, quotas and reporting behind ~70% growth — $280M to $480M.

2022 — 2023
Global Revenue Operations Lead
monday.com

Built and led a six-person global RevOps team across Tel Aviv, Sydney and New York, and ran a reorg of roles, funnel, KPIs and quotas across the sales org.

2019 — 2022
Sales & Business Operations
monday.com

Grew a team of up to nine, ran the "State of Sales" cadence and QBRs, and built much of monday.com's global sales process from scratch across three regions.

2018 — 2019
FP&A & Revenue Operations
Avantis

Salesforce admin across seven startups. Lifted deal flow 400%+ and sales productivity 20% with new processes and systems, plus full P&L and forecast models.

earlier
L'Oréal · Procter & Gamble · Orange Blossom Ventures
Consumer goods, venture & analytics

Business analysis, revenue management and startup scouting before moving into SaaS. BA in Economics & Business Management, Ben Gurion University.

Off the clock

Outside work.

Latin dance
Dancing and teaching for 16+ years.
Markets
Investing and building quant models for fun.
Chess & sport
Football, tennis, running, and a good game of chess.
Travel
Always planning the next trip somewhere new.